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Types of broad cast media

Types of broad cast media �

What does VIEW stand for?

List 6 media objectives.

Broadcast media



Advantages and disadvantages of each.

Television Strengths �

One on one reach

Ability to use humor

Effective with sales force and trade

Ability to achieve impact

Demonstrate ability

Intrusion value

Limitations of Television

* high cost
* audience fractionalization
* zipping and zapping
* clutter

Raido �

All most 100% of homes in Australia have radio, more have several, almost all cars have radio, and it�s a very strong advertising medium.

Radio Strengths �

Ability to reach a segmented audience



Short lead times

Transfer of imagery from tv.

Use of local personalities

Radio Limitations


No Visuals

Audience Fractionalization

Buying Difficulties




- Marketing Communication tools
- Consumer processing model
- Elaboration likelihood model
- Geo demographic targeting
- Functions of Advertising
- MECCAS model
- Messages research methods
- Types of broad cast media
- Specifying media objectives
- Direct marketing
- PR and sponsorship marketing
- Leo Burnett advertising agency
- Clemenger advertising agency
- Saatchi and Saatchi advertising
- Host advertising agency
- George Patterson advertising
- Adcorp advertising agency
- DDB advertising agency
- BMF Advertising advertising
- Lowe Hunt advertising agency
- SMART advertising agency
- Creativity advertising agency
- TV Ad That I Like
- TV Ad That I Dislike
- Alternative Media


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