Search Engine Optimization

V � Visibility

I � Information

E � Emotional appeal

W - Workability

Visibility signifies the ability of the package to attract attention at the point of purchase. The main objective is to have packaging that stands out to consumers.

Information � the various forms of information that is on the packaging this includes things such as product information, claimed benefits, instructions on use and ingredients.

Emotional Appeal � Package designers attempt to arouse specific feelings such as elegance, prestige, cheerfulness, fun ect.

Workability � does the package protect the contents, does it facilitate storage space, easy to access and use, does it protect against breakage, is it environmentally friendly packaging,




- Marketing Communication tools
- Consumer processing model
- Elaboration likelihood model
- Geo demographic targeting
- Functions of Advertising
- MECCAS model
- Messages research methods
- Types of broad cast media
- Specifying media objectives
- Direct marketing
- PR and sponsorship marketing
- Leo Burnett advertising agency
- Clemenger advertising agency
- Saatchi and Saatchi advertising
- Host advertising agency
- George Patterson advertising
- Adcorp advertising agency
- DDB advertising agency
- BMF Advertising advertising
- Lowe Hunt advertising agency
- SMART advertising agency
- Creativity advertising agency
- TV Ad That I Like
- TV Ad That I Dislike
- Alternative Media

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