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Adcorp Advertising Agency

We're different because everything we do is focused on you, the client

Address and Phone Number:

SYDNEY Level 1, 7 Kelly Street
Tel: 02 8524 8500
Fax: 02 8524 8700

The Background information:

Adcorp is Australasia's largest locally owned Marketing/Advertising Communications Group. We are recognized as the leader in the markets in which we operate, achieved through a single-minded focus towards those who matter most - our clients.

The Companies Clients:

Commonwealth Bank

University of Sydney


ASB Bank

Paul's Packaging


Australian Nursing Federation

Their most recent campaigns:

Commonwealth Bank had an ongoing need to recruit part time tellers positions for its branches. This role had traditionally been difficult to fill, given the considerable candidate shortage.

What sort of media do they advertise in:



The Directors:

Bob Campbell, BEc
ChairmanBob Campbell

Bob has spent his career in the media. He held senior management positions with Network TEN prior to being appointed Managing Director and Chief Executive Officer of The Seven Network from 1987 to 1995.

He is a former Chairman of The Film Finance Corporation, the Sydney Dance Company and a Director of The Australian Film Radio and Television School and the Australian Film Commission. He is currently a Director of the Sydney Swans. In 1996 he formed, with Des Monaghan, the television production company, Screentime, which has operations in Australia, New Zealand, the UK and Ireland.

Bob was appointed Chairman of Adcorp Australia Limited on 1 May, 2005.

Peter James, BA, FAICD
Managing Director and Chief Executive OfficerPeter James

Peter has a successful track record across a range of complex businesses including technology, outsourcing, services, recruitment, education and manufacturing. He has over 13 years experience of a Board Member of Public Companies and 8 years as CEO/Group Managing Director.

Peter was an Executive Director of Computer Power Group Ltd from 1991 and subsequently CEO from 1996 until 1999 when he negotiated the Company's sale to a US-based multinational realising significant value to shareholders. During his period as CEO, Computer Power Group was rated as one of Australia's Top 100 growth companies.

Peter is also the former President and Group Managing Director of Spherion Asia Pacific, the former CEO of Ainsworth Game Technology, was Non-Executive Director of Harvest Road Limited from 1999-2003, and is currently Non-Executive Director of iiNet Limited, a publicly listed Internet Service Provider. Peter brings to Adcorp significant experience is business development, strategic planning and marketing and has over 30 years experience in the communication and information technology industries.

Peter was appointed Managing Director of Adcorp Australia Limited on 12 January, 2004.

Ian Rodwell, BCom
Non-Executive DirectorIan Rodwell

Ian Rodwell was the founder of the Adcorp Group and held the position of Managing Director from Adcorp's inception until his retirement in January 2004.

Ian is also a Director of Diabetes Australia Research Trust (DART), which is an organisation responsible for the raising for funds for diabetes research and the awarding of grants to medical researchers in Australia. Ian is also Chairman of Denarau Villas Limited (Fiji) in conjunction with Sheraton Hotels in Fiji.

He has also been appointed Chairman of Sleep Diagnostics Pty Ltd, a company developing an innovative technology product, Optalert, to measure and identify drowsiness, as an aid to the transport industry globally.

Sam Kaplan, BE (Hons), MBA, FSIA
Non-Executive DirectorSam Kaplan

Sam Kaplan graduated with a Bachelor of Economics (Honours) from Sydney University and a Masters in Business Administration from the University of New South Wales.

Since 1992, Sam has been the Investment Manager for Patrick Corporation Limited, a public-listed company and is a Fellow of the Securities Institute of Australia. Sam is also a Director of a boutique Funds Management company.

He is the Chairman of the Audit Committee, and a member of the Remuneration and Nomination Committee.

Pierce Cody
Non-Executive DirectorPierce Cody

Pierce is a Non-Executive Director of APN News & Media Limited, Australia's fourth largest media group; Founder of the highly successful CODY Outdoor Advertising business in Australia and Hong Kong. He has 25 years experience in the Advertising industry and was until recently Chief Executive of APN Outdoor.

Pierce has also been a partner is various advertising agencies prior to starting CODY in 1993. Pierce is also a Trustee of the Art Gallery of New South Wales. He is a Director of Tower Estate Vineyard, Lodge and Restaurants based in the Hunter Valley.

He is a Director and Governor of The Australian Ireland Fund and a Member of the Advisory Board of OASIA - Youth Support Network. Pierce has also made a significant investment in the Organic Retail business where he is Executive Chairman of Macro Wholefoods Pty Ltd.


2005 Creative Excellence Award


2006 RAF Addy Award

My Opinion about the Advertising Agency:

Adcorp is a large agency which seems to have good ties with its customers it does not boast as many big companies as the other advertising agencies yet it puts out impressive work. Which is should be commended for. Adcorp works with one of Australia's biggest companies the commonwealth bank which is a very impressive customer to have on the books..





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