Search Engine Optimization
Functions of Advertising

Informing �
- Top of mind awareness.

- Advertising increases awareness.

- Informing clients about benefits of the product.

 Persuading �

- Persuading potential customers to try your product.

 Reminding �
 Keeping consumers minds active and keeping the brand up most positive.

Adding Value �

Been innovative to the product.

Improving the products overall quality

Changing consumer perspectives about the product.

Assisting other company efforts �

Assist you with a gain in customers.

Hierarchy of effects model of advertising.




- Marketing Communication tools
- Consumer processing model
- Elaboration likelihood model
- Geo demographic targeting
- Functions of Advertising
- MECCAS model
- Messages research methods
- Types of broad cast media
- Specifying media objectives
- Direct marketing
- PR and sponsorship marketing
- Leo Burnett advertising agency
- Clemenger advertising agency
- Saatchi and Saatchi advertising
- Host advertising agency
- George Patterson advertising
- Adcorp advertising agency
- DDB advertising agency
- BMF Advertising advertising
- Lowe Hunt advertising agency
- SMART advertising agency
- Creativity advertising agency
- TV Ad That I Like
- TV Ad That I Dislike
- Alternative Media


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