Leo Burnett

The Companies slogan:

�Our Mission is to become an indispensable part of our clients� competitive advantage�

Address and phone number:

Address: 162 Blues Point Rd Mc Mahons Point, NSW, 2060

Telephone: 02 9925 3555

Facsimile: 02 9957 2152

Email: LBCM@leoburnett.com.au

Postal Address: 162 Blues Point Rd Mc Mahons Point, NSW, 2060


The Background information -

Leo Burnett was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger. Born in St. Johns, Michigan, he studied journalism at the University of Michigan. His first job was at the Peoria Journal in Peoria, Illinois. In 1917 he moved to Detroit, where he went to work for the Cadillac Motor Company as a copywriter. After his marriage he moved to Indianapolis, Indiana, where he worked for an advertising agency from 1923 - 1930. In 1935, he created his own agency. During the 1950s he moved his agency to Chicago. He was inducted to the Copywriters Hall of Fame in 1961, and retired in 1967.

The Companies Clients:

Bushell�s

Canon

Colonial First State

Diageo

Energy Australia

Freedom

Heineken

Landcom

Lipton

Maytag

McDonalds

NRMA Motoring and Services

Nutricia

Optus Business

Procter & Gamble

Rabobank

Rexona

Subaru

Transamerica





Their most recent campaigns:



Bundy Rum Series of TV commercials.







Virgin money recent TV commercial.



Canon Pixma TV advertising campaign.





What sort of media do they advertise in:



Television

Print

Outdoor

Direct

Promotional Marketing

Digital.



The Directors:



Jason Buckley - Finance Director -

Jason Buckley did �I-do� to �get fit� with partner Morwenna Farwagi to lose weight for the big day and the rest of their lives together, the wedding was on the 5th of December 2003.





Mark Collis - National Creative Director -
Mark has more than 28 years experience starting as junior copywriter with Ogilvy & Mather and moving on to major international agencies such as Young & Rubicam, Grey, Davidson Pierce, BMP, D'Arcy, George Patterson (he was Executive Creative Director) spanning Australia, Hong Kong and London where he spent 14 years. Before joining Leo Burnett, he was running his own consultancy. He has worked on major brands including Stolichnya, Findus, Holsten Pils, Smiths, Panasonic and NSW Tourism.



Tim Castree - Managing Director

Castree, who joined Patts from BBH New York last August, was set to share the MD�s role at the newly merged agency with former Y&R MD Gavin Larkin but resigned to achieve �clarity around leadership�.
He was approached by a headhunter about joining Leo Burnett and decided to take up the offer based on impressions about agency chairman Nigel Marsh garnered during two client pitches � NRMA and Virgin Super � which Patts lost to Burnetts.
Castree told B&T he felt a really strong match with the leadership team at Leo Burnett and really admires Marsh�s authenticity. At the time of the offer he was considering returning to the US � his wife is American � or setting up something outside of advertising.
Marsh said he saw a whole host of potential applications locally and internationally before deciding on Castree.
As well as considering Castree a fantastic cultural fit, Marsh was impressed with his particular breed of integrity and international experience garnered at BBH New York.



Matthew Gorrick - Group Business Dircector

Brenden Johnson - Head of TV



Nigel Marsh - CEO

Nigel Marsh is currently CEO of Leo Burnett, a leading communications company. Previously he was fired from his job as CEO of the advertising agency D'Arcy. Originally from England, he has worked as a stand-up comedian and has written articles for the Financial Times, the Sydney Morning Herald and numerous advertising magazines. He lives in Clovelly with his wife, two sons and twin daughters.



Paddy Morahan - Creative Services Director

Joel Norton - Head of iLeo

Carolyn Pigot - Group Business Director

Todd Sampson - National Director of Planning



Canadian Todd Sampson Everest Summit 2001



Awards:



Leo Burnett, after a spectacular turnaround, won NSW Agency of the Year - CEO Nigel Marsh thanking new MD Tim Castree who he said has already made a huge impact at the agency.

Many leading Australian agencies failed to fire at AWARD, Leo Burnett picked up just one pencil, a silver.





My Opinion about the Advertising Agency:



I thought that Leo Burnett had a wonderful site layout using many aspects of flash, the website is easy to navigate and information is easily accessible.

Leo Burnett also has a very impressive portfolio of clients and work which make them a favourable advertising agency.