Search Engine Optimization

Consumer Processing Model

A sign � a sports car is a good sign to some people but not to others

Message � a commercial certain messages can appeal to some people.

�Miscomprehension �

TV messages not understood by people.

Message unclear, misleading.

CPM � cold calculating cognitive

HEM � Hot EM potential 3f�s

Consumer processing model

Stage 1 � Exposure to information

When consumers see a marketers message, if it�s on TV, radio or in a magazine. Exposure is a primary step for contacting with customers. Gaining success is important but success mostly depends on the messages quality.

Stage 2 � Selective attention

People who don�t suffer hay fever for example will not pay attention to a hay fever commercial on TV.

Stage 3 � Comprehension of attended information

Stage 4 � Agreement with comprehended information

Consumers must agree with what is advertised by the marketers because if they do not understand or agree with the things been advertised they may not purchase the product. Also weather the message is credible or trustworthy is another important factor when a consumer chooses the product.

Stage 5 � Retention in memory of accepted information

Elements of memory �

Types of learning

Search and retrieval of information

Stage 6 � Retrieval of information from memory

Dual coding theory � where pictures in visual and also verbal form are remembered by the public.

Stage 7 - Decision making from alternatives

Stage 8 � Action taken on the basis of the decision





- Marketing Communication tools
- Consumer processing model
- Elaboration likelihood model
- Geo demographic targeting
- Functions of Advertising
- MECCAS model
- Messages research methods
- Types of broad cast media
- Specifying media objectives
- Direct marketing
- PR and sponsorship marketing
- Leo Burnett advertising agency
- Clemenger advertising agency
- Saatchi and Saatchi advertising
- Host advertising agency
- George Patterson advertising
- Adcorp advertising agency
- DDB advertising agency
- BMF Advertising advertising
- Lowe Hunt advertising agency
- SMART advertising agency
- Creativity advertising agency
- TV Ad That I Like
- TV Ad That I Dislike
- Alternative Media


| | | |
Copy Right Advertising View 2009 - All Rights Reserved.
All logos are owned by their respected trademarks and are used for information purposes only
ABN - 77 259 643 667
Privacy policy