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Creativity in Marketing and Advertising


1. Define creativity in your own words �

Creativity is creating something different that you have developed in you own mind and is viewed as unique.

2. A Formal definition of creativity (complete answer) eg from a dictionary -

 Having the ability or power to create: Human beings are creative animals.

 Productive; creating.

Characterized by originality and expressiveness; imaginative: creative writing.

3. An example of something that you think is creative any thing form fashion to lyrics and also explain why you have chosen this �

This is creative because it implements a optical illusion in a 3D format the person who created must have a very creative mind and a high degree of skill to create such a great image.

4. Five quotes about �creativity� (including author)

Quote 1 - "Curiosity has its own reason for existing."
- Albert Einstein.

Quote 2 - "There is no limit to what a man can achieve as long as he doesn't care who get's the credit"
- Bob Woodruff. Coca Cola.

Quote 3 - "Many ideas grow better when transplanted into another mind than in the one where they sprang up."
- Oliver Wendell Holmes.

Quote 4 - "There are some things that are so serious you have to laugh at them."
- Niels Bohr.

Quote 5 - "And the trouble is, if you don't risk anything, you risk even more."
- Erica Jong.

5. Why have I choose each quote?

Quote 1 � Because curiosity is the thing which builds many things in day today life, with out curiosity people would be semi � boring.

Quote 2 � This quote is a great one to show how there are no limits in life and also it shows how not to be greedy with claming 100% credit for things, yet sharing them to develop further greatness.

Quote 3 � Shows how ideas can be shared and developed into greater things for example scientists may start a large experiment and find some results but other scientists may start this experiment then complete it through using their mind and their ideas.

Quote 4 � some ideas are so out there that the concepts developed that can be laughable yet achievable. For example people thoughts on desktop computers in the 1950s compared with 2000.

Quote 5 � shows that you need to take risks in like to gain the rewards.

6. A little bit about the person who gave the quote?

1. Albert Einstein. (March 14, 1879 � April 18, 1955) was a German-born theoretical physicist widely regarded as the greatest scientist of the 20th century and one of the greatest of all time. He was the author of the general theory of relativity and contributed much to the theoretical development of the special theory of relativity, quantum mechanics, statistical mechanics, and cosmology. He was awarded the 1921 Nobel Prize for Physics for his explanation of the photoelectric effect in 1905 (his "miracle year") and "for his services to Theoretical Physics.� After British solar eclipse expeditions in 1919 confirmed that light rays from distant stars were deflected by the gravity of the sun in the exact amount he predicted in his general theory of relativity, Einstein became world-famous, an unusual achievement for a scientist. In his later years, his fame exceeded that of any other scientist in history. In popular culture, his name has become synonymous with great intelligence and genius.

2. Woodruff was an entrepreneur who made possible the success of the Coca-Cola Company. Born in Columbus, Georgia, in 1889, he worked as a truck salesman for the White Motor Company, based in Cleveland, Ohio, and quickly rose to the position of general sales manager. Three years earlier in Atlanta, Georgia, Dr. John Pemberton had invented a new carbonated soft drink flavored with malt syrup, dubbed Coca-Cola by his partner Frank M. Robinson. Sold for 5 cents a glass, "Coke" was first distributed in syrup form and sold only at soda fountains. When Pemberton died in 1888, Asa Candler purchased his secret formula and elevated Coca-Cola to a national brand. By 1895, just seven years after he bought the company, Coca-Cola was available in every U.S. state. Atlanta banker Ernest Woodruff, president of the Trust Company of Georgia, recognized the company's potential and persuaded his son to invest in the Coca-Cola Company. In 1923, Woodruff became president of the now publicly traded company.

3. Oliver Wendell Holmes the elder, (August 29, 1809 � October 7, 1894) was a physician by profession but achieved fame as a writer; he was one of the best regarded American poets of the century. He was born in Cambridge, Massachusetts, the son of a minister. He was educated at Phillips Academy in Andover, Massachusetts, and at Harvard University. He first attained national prominence with his poem "Old Ironsides" about the 18th century battleship USS Constitution, which was to be broken up for scrap; the poem generated public sentiment that resulted in the historic ship being preserved as a monument. One of his most popular works was The Autocrat of the Breakfast Table. He was one of the five members of the group known as the Fireside Poets. He contributed poems and essays to the Atlantic Monthly from its inception, and also published novels. His son was Supreme Court Justice Oliver Wendell Holmes, Jr.In 1846, in a letter to William T. G. Morton, the dentist who was the first practitioner to publicly demonstrate the use of ether during surgery, Holmes coined the word an�sthesia.He was widely known and admired during his life, so much so that the British author Arthur Conan Doyle named his famous fictional detective Sherlock Holmes after him. Holmes died in Cambridge, Massachusetts, in 1894, and is buried in that city's Mount Auburn Cemetery

4. Niels (Henrik David) Bohr (October 7, 1885 � November 18, 1962) was a Danish physicist who made essential contributions to understanding atomic structure and quantum mechanics.

5. Erica (Mann) Jong (born March 26, 1942) is an American author and educator. Born in New York City, Jong graduated from Barnard College in 1963. She sometimes resides in Connecticut. She is best known for her first novel, Fear of Flying (published in 1973).




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