Sales promotion

Any incentive used by manufacturers to induce the trade and/or consumers to buy a brand and encourage the sales force to aggressively sell it.

The incentive is additional to the basic benefits provided by the brand and temporarily changes its perceived price
or value.

Sales promotions can�t �

Compensate for lack of training and advertising.

Give a long-term reason for repeat purchases of the brand.
 

Permanently stop an established brand�s declining sales or basic non-acceptance.