Direct marketing is material sent directly to a consumer to generate a response. Its main focus is to create sales.

Internet advertising is becoming very popular with direct marketing.

P-mail postal mail �

Components of a direct marketing campaign �
 

Objective �

what you want to achieve in the direct marketing

Media �

The media in which you will use to promote your direct marketing ie which media vehicles you use TV, telemarketing, catalogues ect ect



Creative �

the way in which the message is presented to the audience.



Database �

the system which holds the information about the audience and from which target audience decisions can be made.



Fulfillment �

the implementation of the campaign through to the printing and mail delivery.