Search Engine Optimization
Direct marketing



Direct marketing is material sent directly to a consumer to generate a response. Its main focus is to create sales.

Internet advertising is becoming very popular with direct marketing.

P-mail postal mail �

Components of a direct marketing campaign �
 

Objective �

what you want to achieve in the direct marketing

Media �

The media in which you will use to promote your direct marketing ie which media vehicles you use TV, telemarketing, catalogues ect ect



Creative �

the way in which the message is presented to the audience.



Database �

the system which holds the information about the audience and from which target audience decisions can be made.



Fulfillment �

the implementation of the campaign through to the printing and mail delivery.
 

 



 

Articles

- Marketing Communication tools
- Consumer processing model
- Elaboration likelihood model
- Geo demographic targeting
- Functions of Advertising
- MECCAS model
- Messages research methods
- Types of broad cast media
- VIEW MODEL
- Specifying media objectives
- Direct marketing
- PR and sponsorship marketing
- Leo Burnett advertising agency
- Clemenger advertising agency
- Saatchi and Saatchi advertising
- Host advertising agency
- George Patterson advertising
- Adcorp advertising agency
- DDB advertising agency
- BMF Advertising advertising
- Lowe Hunt advertising agency
- SMART advertising agency
- Creativity advertising agency
- TV Ad That I Like
- TV Ad That I Dislike
- Alternative Media

 

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