Search Engine Optimization
Direct marketing

Direct marketing is material sent directly to a consumer to generate a response. Its main focus is to create sales.

Internet advertising is becoming very popular with direct marketing.

P-mail postal mail �

Components of a direct marketing campaign �

Objective �

what you want to achieve in the direct marketing

Media �

The media in which you will use to promote your direct marketing ie which media vehicles you use TV, telemarketing, catalogues ect ect

Creative �

the way in which the message is presented to the audience.

Database �

the system which holds the information about the audience and from which target audience decisions can be made.

Fulfillment �

the implementation of the campaign through to the printing and mail delivery.




- Marketing Communication tools
- Consumer processing model
- Elaboration likelihood model
- Geo demographic targeting
- Functions of Advertising
- MECCAS model
- Messages research methods
- Types of broad cast media
- Specifying media objectives
- Direct marketing
- PR and sponsorship marketing
- Leo Burnett advertising agency
- Clemenger advertising agency
- Saatchi and Saatchi advertising
- Host advertising agency
- George Patterson advertising
- Adcorp advertising agency
- DDB advertising agency
- BMF Advertising advertising
- Lowe Hunt advertising agency
- SMART advertising agency
- Creativity advertising agency
- TV Ad That I Like
- TV Ad That I Dislike
- Alternative Media


| | | |
Copy Right Advertising View 2009 - All Rights Reserved.
All logos are owned by their respected trademarks and are used for information purposes only
ABN - 77 259 643 667
Privacy policy